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Stadt · Austria

Vienna

Wien

Vienna's small surviving tailoring trade makes jackets with high, built-up shoulders, a very close-fitting chest and unusually extensive hand sewing, with Knize its best-known house.

Habsburg Vienna supported an enormous tailoring trade. What survives is small but technically distinct: a high built shoulder, a very close chest and hand finishing carried further than almost anywhere. Knize, with its 1913 Adolf Loos shopfront, is the house most often named.

The Graben, Vienna, where Adolf Loos designed the Knize shopfront in 1913
The Plague Column ("Pestsäule") on Graben, in Vienna, Austria.
Maßschneider1
Schuhmacher1
Hemdenmacher0
Häuser besuchen0 reist für Anproben an

The Viennese method

The Viennese coat is built up rather than draped. The shoulder is high and defined, the chest is cut close, and the internal work (the amount of hand stitching that never shows) is carried to a degree that even other bespoke traditions find excessive.

Knize is the landmark, as much for its architecture as its cutting: Adolf Loos designed the Graben shopfront in 1913, and it is one of the few tailoring premises that is also a significant building.

Austria's influence on shoemaking may be larger than its influence on tailoring. The Austrian and Hungarian lasting and welting tradition runs through a great deal of contemporary bespoke shoemaking, including makers now working in Romania, Germany and Japan.

What survives

A handful of workshops, of which Knize is the best known, cutting in a tradition that once clothed an empire. The trade contracted with the Habsburgs and then with the twentieth century, and what remains is small.

The technical distinctiveness survives with it: a high built shoulder, a very close chest, and internal finishing carried further than almost any other tradition requires.

Adolf Loos and clothing

Loos designed the Knize shopfront in 1913 and wrote extensively about men's dress. His argument, that ornament in modern life is a failure of taste, and that English tailoring's restraint was the correct model, connects the architecture and the clothing directly.

It is one of the very few cases where a significant modernist theorist wrote seriously about tailoring, and the shop is the argument built.

Bilder

Maßschneider in Vienna

Alle maßschneider →
  1. The Knize shop on the Graben, Vienna: the 1913 Adolf Loos shopfront in black Swedish granite with the brass lettering Knize Vienna · 1858

    A Viennese house behind an Adolf Loos shopfront, cutting a shoulder nobody else cuts.

Schuhmacher in Vienna

Alle schuhmacher →
  1. An illustration of a welted shoe of the kind the house makes. Not a photograph of the house's own work. Saint Crispin's Vienna

    Austrian method, Romanian workshop, and a made-to-order shoe close to bespoke in construction.

Praktische Hinweise

Tradition
Viennese: high built shoulder, close chest, exceptional hand finishing
Notable building
Knize, Graben: shopfront by Adolf Loos, 1913
Landmark
The Knize shopfront by Adolf Loos, 1913
Wider influence
The Austrian and Hungarian shoemaking tradition
Zuletzt geprüft: September 2026 Einen Fehler auf dieser Seite melden
Bildnachweise 5
  1. Plague column pestsaüle Graben Wien Vienna Austria: Photograph · Jebulon · Wikimedia Commons · CC BY-SA 3.0
  2. Humanic Graben Vienna 20082: Photograph · Gryffindor · Wikimedia Commons · Public domain
  3. Graben, Vienna label QS:Len,"Graben, Vienna ": Historical view · Rudolf von Alt · Wikimedia Commons · Public domain
  4. Knize cossa: Photograph · C. Cossa · Wikimedia Commons · CC BY-SA 3.0 at
  5. An illustration of a welted shoe of the kind the house makes. Not a photograph of the house's own work.: Original art · Il Sartoriale · Il Sartoriale · Il Sartoriale original art

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