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470 entries across tailoring, shoemaking, cloth and craft Reference publication: we sell nothing and rank nobody for payment Every figure carries its source and the date it was checked

Comparison

Charvet vs Turnbull & Asser

Paris against Jermyn Street: the largest cloth range in shirtmaking, or the English house with the turnback cuff.

Charvet's shop at 28 Place Vendôme, Paris
Shirtmaker

Charvet

The first shop in the world to make shirts to measure for whoever walked in, and still the reference.

Turnbull & Asser's shop in St James's, London
Shirtmaker

Turnbull & Asser

Jermyn Street's best-known name, with a bespoke workroom behind the shop and a distinctive collar.

Two national approaches to a shirt

Charvet, founded in 1838, effectively invented the shirtmaker's shop and holds a range of shirting no competitor attempts: several floors of cloth held in stock. Turnbull & Asser has been on Jermyn Street since the nineteenth century and cuts a distinctly English shirt.

Both offer genuine bespoke (an individual paper pattern, a trial shirt, a minimum first order) alongside a much larger ready-to-wear business, and it is worth being clear which you are buying in either shop.

The garments

The English shirt is cut with room through the body, a longer tail, and a collar built to sit under a jacket and roll rather than stand rigid. Turnbull's three-button turnback cuff is its most recognisable feature.

The French shirt is cut closer and finished with a different set of conventions, and Charvet's advantage is less in the cut than in the choice: the range of cloth genuinely changes what is possible.

Which to use

If you know what you want and want it in something unusual, Charvet. If you want an English shirt to wear under an English coat, Turnbull.

Both are expensive and both require a minimum order for bespoke. Neither is the value option in shirtmaking. For that, look at the Neapolitan and Pugliese workshops, which make comparably by hand at considerably less.

Side by side

CharvetTurnbull & Asser
Founded 1838 1885
City Paris London
Bespoke Yes Yes
Made-to-measure Yes Yes
Ready-to-wear Yes Yes
Shoulder — —
Chest construction — —
Silhouette — —
Handwork Extensive Substantial
Made in France England
Ownership — —
Founded 1838 1885
City Paris, Place Vendôme London, Jermyn Street
Cut Closer, French conventions Generous body, English collar built to roll
Signature The cloth range The three-button turnback cuff
Bespoke Individual pattern; minimum order Individual pattern; minimum order
Also known for Ties from its own silks Ties, and a large ready-to-wear range
Entry price €550–900
Bespoke shirt · September 2026 · estimated-range
£380–600
Bespoke shirt · September 2026 · estimated-range
Shaded cells are the rows where the two differ. Every value comes from the same records as the individual pages; a dash means the fact is not documented in a source we could verify.

What each is better at

This section is editorial opinion, clearly separated from the record above. It follows our stated assessment method.

For choice of cloth, Charvet, and it is not close: the range is the reason people travel there. For a shirt that will sit correctly under an English jacket, Turnbull. And for anyone whose priority is hand work per pound rather than either, the Neapolitan shirtmakers do more of it for less money, and say so plainly.

Other comparisons

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Last reviewed: September 2026 Report an error on this page

Sources

Drawn from the sources listed on each page. Charvet · Turnbull & Asser

  1. House information, Charvet.
Picture credits 2
  1. Charvet store: Photograph · Racconish · Wikimedia Commons · CC BY-SA 3.0
  2. Turnbull & Asser, St James's, October 2021: Photograph · No Swan So Fine · Wikimedia Commons · CC BY-SA 4.0

Image policy